Privacy policy

We respect your privacy and want to be clear about how we use personal data at Keating Estates. This privacy policy is intended to help you understand how and why we collect, store, use and share your personal data. It also explains what rights you have in relation to your data and how you can control how it's used.

"Personal data" is data that relates to you and can — either on its own or in combination with other information — identify you as an individual. Personal data does not include data that has been aggregated or made anonymous such that you can no longer be identified using any means reasonably available.

When we refer to "Keating Estates," "we", "our" or "us" in this privacy policy, we mean Keating Estates Limited, registered in England & Wales under company registration number 04304903. We are the data controller for the purposes of data protection law.

You can contact us at | 020 8299 8111 | Unit 1, The Viaduct, 360 Coldharbour Lane, London, SW9 8PL.

Personal data we collect about you

Depending on why you engage with us, the personal data we may collect from you might include (but is not limited to):

  • Identity data includes your name and if required, your date of birth

    When carrying out tenant and credit referencing, it may include employment details, nationality, residential status, passport number or other ID number, your credit history and references relating to you

    CCTV images of you may be recorded if you visit one of our offices

  • Contact data includes your address, email address, telephone number and where relevant, a forwarding address

  • Profile data includes details of your requirements and preferences

  • Financial data includes your billing, bank account and payment details where we manage a financial transaction for you or take payment for the services we provide

  • Transaction data includes details of payments from and to you and details of any services you've purchased from us

  • Property data includes address, description and photographs -Technical data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions and operating system and platform

  • Usage data includes information about how you use our services, website, IT and communication systems

  • Marketing data includes your interests and preferences in receiving marketing from us

How your personal data is collected

We collect most of your personal data directly from you - in person, by email, telephone, text, via social media and/or our website. For example when you:

  • Ask us to value your property
  • Enquire about or make an offer on a property for sale or for rent
  • Enter into a sales or lettings agreement
  • Give us feedback
  • Respond to one of our promotions, surveys or competitions
  • Subscribe to our marketing communications
  • Apply for a job or to become a contractor

You do not have to give us your personal data. However if you choose not to, it may delay or prevent us from providing you with the services or information you require.

We may also collect personal data about you from other sources. For example:

  • Your name, contact information and details of your requirements via property portals such as Rightmove and Zoopla
  • Your name and contact information provided to us in relation to a contract we have with a client. For example, you might be their guarantor, tenant, neighbour, employer, legal or financial representative
  • Personal data from third parties that help manage our business and deliver services, such as payment providers, tenant and credit referencing agencies and recruitment agencies
  • Your name and public profile on social networks and review platforms
  • Your name and contact information from publicly available sources such as Companies House, HM Land Registry and the Electoral Register
  • Anonymous information about how you use our website from analytics providers such as Google Analytics and Facebook. Our website uses cookies and other web technologies to collect this data. For more information and opt-out options, please read our cookie policy

How and why we use your personal data

We will only process your personal data if we have a proper reason for doing so and when the law allows. Most commonly, we will use your personal data for the following purposes:

For the performance of a contract with you. For example:

  • To value your property
  • To provide you with a quote for our services
  • To help you find properties, buyers or tenants
  • To verify your identity for security purposes
  • To negotiate on your behalf
  • To provide you with advice
  • To arrange photography, floorplans, energy performance certificates and for sale or to let boards
  • To carry out credit checks and obtain personal references
  • To register a tenant’s deposit with a deposit protection scheme
  • To arrange inventories, maintenance and gas safety checks
  • To renew, amend or end a tenancy
  • To process the payment of rent and maintenance charges
  • To take payment from you for the services we provide

For our legitimate interests or those of a third party

Legitimate interest may be used as a basis for processing your information when we have a business or commercial reason, as long as this is not overridden by your own rights and interests. For example:

  • To respond to communication from you to which we believe you would expect a response 
  • To offer you services, promotions, property and market information we might reasonably expect you to have an interest in e.g. we may provide you with information about similar properties to one you have already enquired about. Or if you bought or sold a property through us, we may offer to value your property in the future.
  • To send clients security reminders, holiday opening hours and advice
  • Record keeping for the proper and necessary administration of our business
  • To notify you of changes to the terms and conditions of our services
  • To progress a job or contractor application
  • To administer our website including troubleshooting, research and development
  • For operational reasons, such as improving efficiency, training and quality control
  • To collect a debt which is owed to us
  • To investigate or address claims or complaints
  • To prevent and detect fraud

To comply with legal and statutory obligations. For example:

  • To carry out anti-money laundering checks
  • To carry out referencing and right to rent checks
  • For internal and external auditing purposes
  • To facilitate enquiries or investigations by regulatory bodies
  • To provide information to legal authorities if requested
  • To comply with any other legal or statutory obligations which apply to us

Where you have given consent

Where we require your consent to process your personal information, we will seek your permission clearly and separately. For example:

  • To send you certain marketing communications
  • To pass your name and contact information to other businesses that provide services that may be relevant to you

Marketing communications

We may use your personal information to send you information (by email, telephone, SMS, post, or via social media and advertising) about our services, properties, current market trends and offers that may be of interest to you.

We may have a legitimate interest to do this if you have already enquired about or used our services. Or you may receive marketing communications if you opted in when you provided us with your details, for example when sending us an enquiry or subscribing to our newsletter.

You have the right to opt out of receiving marketing communications at any time by:

  • Using the ‘unsubscribe’ link in marketing emails you receive from us, or replying to any email from us to request no further marketing communications
  • Contacting us to opt out of communications - | 020 8299 8111 | Unit 1, The Viaduct, 360 Coldharbour Lane, Brixton, London, SW9 8PL
  • Opting out of adverts from us on third party sites - Google | Facebook | Instagram

We will never sell your personal data to third parties for marketing purposes.

Sharing your personal data

We may share your personal data with third parties to help manage our business, deliver services and in certain other circumstances as set out below. We disclose only the personal information that is necessary. These third parties may include:

  • Service providers including payment providers, photographers, for sale / to let board companies, energy performance certificate providers, tenant and credit reference agencies, deposit protection schemes, utility companies, maintenance contractors and inventory companies. Also service providers that help manage our IT and back office systems
  • Landlords, tenants or guarantors, where we are providing letting services
  • Mortgage providers, but only if you require this service
  • Professional advisers where necessary including lawyers, bankers, auditors and insurers
  • Research and review companies that request opinion and feedback on our behalf. Participation is voluntary and we use the information we collect to help us to improve the quality of our services
  • Third-party advertising partners, so they can display our adverts to individuals who may find them relevant. We only share limited personal information with trusted partners that allow users to update their ad preferences and/or opt out. For more information and opt-out options, please read our cookie policy
  • Parties in connection with a corporate transaction in the event that we purchase, sell, finance, transfer, or acquire all or a portion of a business or assets
  • Law enforcement or another regulatory authorities as part of a legal obligation

We require all third parties to respect the security of your personal data and to treat it in accordance with data protection laws.

Keeping your personal data secure

We store your personal data on our secure servers and take appropriate technical and organisational precautions to prevent its loss, misuse or alteration.

While we implement safeguards to protect your personal data, no security system is impenetrable and due to the inherent nature of the Internet, we cannot guarantee that data, during transmission through the Internet or while stored on our systems or otherwise in our care, is absolutely safe from intrusion by others. We have put in place procedures to deal with any suspected personal data breach and will notify you and the Information Commissioner's Office of a breach where we are legally required to do so.

Transferring your data outside the EU

Sometimes we might need to transfer your personal data to third party processors outside the European Union (EU) to help us deliver our services. We will only do this if we are assured your personal data receives the same protection as when it is being processed inside the EU.

How long your personal data is kept

We will only hold your personal information for as long as is necessary for the relevant purpose for which it was collected. For instance, most clients' personal data is kept for the duration of the contractual relationship and 10 years after. Further information is available on request.

In some circumstances we might anonymise your personal data so it is not associated with you, and we may then use this information indefinitely.

Your legal rights

You have the following legal rights relating to your personal data:

  • The right to request access to your personal data
  • The right to request us to correct or update your personal data
  • The right to request us to delete your personal data
  • The right to object to us processing your personal data or to withdraw consent. Remember, you can always stop marketing messages by clicking on an 'unsubscribe link' in any of our emails or by updating your ad preferences on social media sites
  • The right to request restriction of processing your personal data
  • The right to request a transfer of your personal data to another service provider in a machine readable format

If you wish to exercise any of these rights, you can contact us at | 020 8299 8111 | Unit 1, The Viaduct, 360 Coldharbour Lane, London, SW9 8PL.

Your request must include your name, email address and postal address and we may request proof of your identity. We will endeavour to respond to you as soon as possible, but at least within one month. However, where we have a legal or contractual basis to process your personal data, we may not be able to carry out your request, but we will explain this fully to you.

If you are not happy with how we have used your personal information, you have the right to complain to a statutory authority. In the UK this would be the Information Commissioner’s Office at

Changes to our privacy policy

We keep this privacy policy under regular review. If we change our policy, we will post any changes on this page, so please check back frequently.

Last updated September 2019

Our website may contain links to other websites or plugins run by other organisations. We are not responsible for the privacy practices of those organisations or the content of their websites. We encourage you to read their privacy policies before providing them with any personal information.

Contact us

If you have any questions, comments or requests regarding this privacy policy, you can contact us at:


Phone 020 8299 8111

Post Unit 1, The Viaduct, 360 Coldharbour Lane, London, SW9 8PL