Selling your property

We work with you to plan the best sales strategy for your property, based on your individual needs and informed by our in-depth understanding of your local area.

Full service

We manage every aspect of your sale, from initial valuation, right through to completion, and every step in between. All for one, simple fee. Our dedicated sales progression team ensures your sale stays on track, even if things get tricky.

No tie in

Unlike many other agents, we won’t lock you into a contract. Nor will we ask you for any money until we’ve sold your property. This means the pressure is on us to be proactive and get serious buyers through your door.

Connected team

Experienced and attentive agents in our four, local offices work closely together to ensure your property is seen by our large network of registered buyers. Our team has some of the best customer reviews in the area.

Brilliant results

We value your property accurately and market it proactively, to create maximum interest and secure you the best price. We only ever have a manageable number of properties on our books, so your sale gets the full attention it deserves.

Effective marketing

Standout marketing is essential for attracting potential buyers and ultimately getting you the highest possible price for your property. We target the right buyers across the most effective channels and always use first-class professional photos and high-quality floor plans to show your property at its very best.

As nearly all property searches begin online, we list your property on all the major portals so it reaches the widest audience possible.

Effective marketing

Property valuation

The sales process starts with a valuation of your property. We arrange a time convenient to you to come and visit you and your property. We’ll give you an accurate valuation, based on almost two decades of experience in the area and the latest market data. It’s free and there’s no obligation.

We’ll also discuss the various sales strategies we could use to achieve your goals. There is no ‘one size fits all’ when it comes to selling a property, so our approach will be tailored to your personal circumstances.

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Choosing an estate agent and solicitor

When choosing an estate agent, try not to be swayed by the cheapest fee or highest valuation. We recommend you also consider local knowledge and market presence, reviews and recommendations, contract terms and how many of their sales reach completion. Most importantly, are they open and honest and do you trust them to act in your best interest?

It’s a good idea to appoint a property or conveyancing solicitor as soon as you decide to sell, so that all legal paperwork can be dealt with in good time. Here are a couple we have come to trust over the years:

Matthew Stewart
Setfords London
020 3829 5557

Tim Fox
Greene and Greene Solicitors
01284 717444

Marketing your property

Once instructed, we quickly get to work selling your property. Professional photographs, floor plan, brochure and sales board are all included as standard, along with comprehensive listings on our website and all the major property portals. We’ll also use any other marketing channels we think will help your sale, including social media, lifestyle magazines and London newspapers.

We don’t wait for buyers to come to us. Instead, we’re in immediate contact with our database of qualified buyers and all four of our offices work together to generate maximum interest in your property, while it’s fresh on the market.

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Armed with everything they need to know, our smart, insightful negotiators showcase your property to prospective buyers. They know our core areas inside out and most live here too, which means they know exactly how to sell the local area and your type of property. Expect regular, constructive feedback and a rolling review of your sales strategy.

Viewings are arranged to suit both you and the buyer and we never use part-time or weekend staff. Remember to declutter and present your property in a way that allows potential buyers to imagine themselves living there.

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Negotiating offers

We’ll inform you as soon as an offer is made on your property and undertake all negotiations on your behalf. You may have multiple offers, in which case we’ll guide you through the merits and drawbacks of each. It’s not about accepting the first offer, but the right one, so it’s important to take the position of the buyer into consideration, as well as the offer itself.

Once you’ve accepted an offer, a Memorandum of Sale is drawn up. However, the agreement is not legally binding until contracts have been exchanged, so either party can still pull out at any time.

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Sales progression

It can be a rocky road to completion, so it really pays to have a capable estate agent working on your behalf. During this time, the buyer’s surveyor will survey the property and the final mortgage may need to be agreed. The solicitors will carry out searches and ensure all leases and other legal aspects of the sale are in order. If any problems are uncovered at any point, renegotiation may be required.

A highly experienced member of our sales progression team will keep your sale on track throughout this process. They’ll be in regular contact with all parties and navigate any pitfalls, giving you the best chance of receiving the maximum price for your property.

Exchange and completion

When all parties are in agreement, contracts will be exchanged, after which the sale is legally binding and neither you nor the buyer can pull out. The deposit (usually 10% of the sale price) will be transferred to your solicitor, who will then hold it until the completion of the sale. The buyer’s solicitor will arrange for the deeds to be transferred to the buyer by the Land Registry.

On completion day, the remaining funds (usually 90% of the sale price) will be transferred and the buyer will take ownership. Congratulations, you have sold your property! Time to crack open the champagne.

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What our clients think

“The whole team at Keating Estates was brilliant from start to finish. They were always straight and up front with me, which is always a good sign. Highly professional and responsive and will go out of their way to help, to explain things, or help resolve issues. I was lucky enough to get Grace...”

Michael - 3 Jul 2020

“Straight talking from the start! Dealing with Keatings is a bit different from many other agents. There is less 'smoke and mirrors', which I found to be a breath of fresh air. Everyone I dealt with came from the real world and had a good degree of integrity, which isn't always as...”

Keith Hallam - 24 Jun 2020

“Gemma was communicative and professional, offering insight into the market in a sympathetic and accessible way. I really could not recommend her highly enough.”

Alice Burgess - 11 Jun 2020

“Fantastic service. I couldn't have been more impressed with the overall process. We originally tried to sell our house at the end of 2019 using another agency (of the the largest in London). It proved to be the wrong decision and I found out that there is no substitute for local experience. Th...”

Edward - 15 May 2020

“Gemma was always very helpful, knowledgeable, and quick to reply to any form of communication when I had my offer accepted. Her professionalism made the process of buying my first property that much less stressful. Now my purchase has moved to the next stages, but I am confident that I am in good ha...”

Justine Dattani - 18 Mar 2020

“Gemma was a pleasure to deal with right from the start of my search. Professional, knowledgable and well informed on the search area and current market. Thank you very much Gemma for helping secure our new property.”

Carolyn Ritchie - 11 Mar 2020

“We've bought and sold through Keatings a couple of times now and they have always been thoroughly professional and a pleasure to work with. Our maisonette sold within the week and Gemma was brilliant helping us through the process and making sure everything ran smoothly. Highly recommend...the...”

Matt Baker - 5 Mar 2020

“Having initially put our property on the market with another agent, we changed to Keatings and the level of service was markedly better with immediate effect. From the first conversation on valuation with Tom to the final discussions about what furniture could be left for the buyer, the Brixton / H...”

Will Summerlin - 22 Feb 2020

“Maisonette sold in four days - fantastic service! We have both bought and sold through Keatings, both of which have been very great experiences. Out hope is that we have an agent like Keatings when we buy our next property.”

Thomas Mills - 20 Feb 2020

“Jade was excellent in coordinating both parties and helping us make this sale happen! As first time buyers we were quite lost and she helped us push through and chase the million things happening at once!”

Valeria Guerra - 13 Feb 2020

“I'm very glad I asked Keating to sell my house. I had a bad experience with Purple Bricks who were ineffective, mostly unprofessional - and who left me in the lurch. I am hugely grateful to Sebastian who took over from them. Selling a house can be mega stressful and Sebastian was al...”

Pascale Gillet - 4 Feb 2020


Sound like your kind of people? Then we’d love to help with your sale.

Get a valuation 020 7720 2113 Email Us