Selling your property

We work with you to plan the best sales strategy for your property, based on your individual needs and informed by our in-depth understanding of your local area.

Full service

We manage every aspect of your sale, from initial valuation, right through to completion, and every step in between. All for one, simple fee. Our dedicated sales progression team ensures your sale stays on track, even if things get tricky.

No tie in

Unlike many other agents, we won’t lock you into a contract. Nor will we ask you for any money until we’ve sold your property. This means the pressure is on us to be proactive and get serious buyers through your door.

Connected team

Experienced and attentive agents in our four, local offices work closely together to ensure your property is seen by our large network of registered buyers. Our team has some of the best customer reviews in the area.

Brilliant results

We value your property accurately and market it proactively, to create maximum interest and secure you the best price. We only ever have a manageable number of properties on our books, so your sale gets the full attention it deserves.

Effective marketing

Standout marketing is essential for attracting potential buyers and ultimately getting you the highest possible price for your property. We target the right buyers across the most effective channels and always use first-class professional photos and high-quality floor plans to show your property at its very best.

As nearly all property searches begin online, we list your property on all the major portals so it reaches the widest audience possible.

Effective marketing

Property valuation

The sales process starts with a valuation of your property. We arrange a time convenient to you to come and visit you and your property. We’ll give you an accurate valuation, based on almost two decades of experience in the area and the latest market data. It’s free and there’s no obligation.

We’ll also discuss the various sales strategies we could use to achieve your goals. There is no ‘one size fits all’ when it comes to selling a property, so our approach will be tailored to your personal circumstances.

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Choosing an estate agent and solicitor

When choosing an estate agent, try not to be swayed by the cheapest fee or highest valuation. We recommend you also consider local knowledge and market presence, reviews and recommendations, contract terms and how many of their sales reach completion. Most importantly, are they open and honest and do you trust them to act in your best interest?

It’s a good idea to appoint a property or conveyancing solicitor as soon as you decide to sell, so that all legal paperwork can be dealt with in good time. Here are a couple we have come to trust over the years:

Matthew Stewart
Setfords London
020 3829 5557

Tim Fox
Greene and Greene Solicitors
01284 717444

Marketing your property

Once instructed, we quickly get to work selling your property. Professional photographs, floor plan, brochure and sales board are all included as standard, along with comprehensive listings on our website and all the major property portals. We’ll also use any other marketing channels we think will help your sale, including social media, lifestyle magazines and London newspapers.

We don’t wait for buyers to come to us. Instead, we’re in immediate contact with our database of qualified buyers and all four of our offices work together to generate maximum interest in your property, while it’s fresh on the market.

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Armed with everything they need to know, our smart, insightful negotiators showcase your property to prospective buyers. They know our core areas inside out and most live here too, which means they know exactly how to sell the local area and your type of property. Expect regular, constructive feedback and a rolling review of your sales strategy.

Viewings are arranged to suit both you and the buyer and we never use part-time or weekend staff. Remember to declutter and present your property in a way that allows potential buyers to imagine themselves living there.

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Negotiating offers

We’ll inform you as soon as an offer is made on your property and undertake all negotiations on your behalf. You may have multiple offers, in which case we’ll guide you through the merits and drawbacks of each. It’s not about accepting the first offer, but the right one, so it’s important to take the position of the buyer into consideration, as well as the offer itself.

Once you’ve accepted an offer, a Memorandum of Sale is drawn up. However, the agreement is not legally binding until contracts have been exchanged, so either party can still pull out at any time.

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Sales progression

It can be a rocky road to completion, so it really pays to have a capable estate agent working on your behalf. During this time, the buyer’s surveyor will survey the property and the final mortgage may need to be agreed. The solicitors will carry out searches and ensure all leases and other legal aspects of the sale are in order. If any problems are uncovered at any point, renegotiation may be required.

A highly experienced member of our sales progression team will keep your sale on track throughout this process. They’ll be in regular contact with all parties and navigate any pitfalls, giving you the best chance of receiving the maximum price for your property.

Exchange and completion

When all parties are in agreement, contracts will be exchanged, after which the sale is legally binding and neither you nor the buyer can pull out. The deposit (usually 10% of the sale price) will be transferred to your solicitor, who will then hold it until the completion of the sale. The buyer’s solicitor will arrange for the deeds to be transferred to the buyer by the Land Registry.

On completion day, the remaining funds (usually 90% of the sale price) will be transferred and the buyer will take ownership. Congratulations, you have sold your property! Time to crack open the champagne.

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What our clients think

“Gemma has been an incredibly helpful, personable and all round brilliant agent to deal with. We're really grateful to have had our experience as first time buyers with her!”

Calam Lynch - 21 Sep 2021

“Gemma is amazing! She gets to know you and she is really trying to find the right property for you. She doesn’t give up if something goes wrong and keep looking till she finds the one. It was great to finally find our first family house with her.”

Michela - 23 Aug 2021

“We had a positive experience with Gemma when we were selling our flat. She is personable, extremely organised and was very flexible with viewings which was very helpful as we have a toddler. Even when we sold our flat and Gemma passed us over to a new contact at Keatings, she kept in regular contact...”

Krystina Rees - 17 Aug 2021

“I couldn't recommend Keatings Clapham more. 5* service. VIktor and Grace are both bloody brilliant. Be sure to get them on your house sale.”

AJ Coyne - 6 Aug 2021

“What a star! Gemma, not only did you know exactly the kind of property I was after just from a quick chat you also made the entire process so easy for me as a first-time buyer. THANK YOU!”

Cameron Shepherd - 3 Aug 2021

“We had an excellent experience with Gemma while we were selling our flat. She is very responsive and flexible with viewings which was a great help with our newborn! We would highly recommend Gemma and Keating Estates.”

Helen Owen - 3 Aug 2021

“Excellent stewardship throughout. Toby handled the sale professionally, with speed and was a pleasure to work with throughout. I highly recommend him and Keating.”

Juan Wimbleton - 2 Aug 2021

“Being new to the property market in London, Gemma provided all the support we could have wished for. Taking all the time to answer any question we had, while very effectively building up her knowledge about what we were looking for in order to be able to help us better. Gemma stood out head and shou...”

Kris Robbens - 2 Aug 2021

“I contacted Keatings on the recommendation of a friend. I was not disappointed. During my long search, Christiaan Went above and beyond to help me find the right property. He is a real professional - friendly, great energy, prompt with answers to all queries, helpful, courteous, and very efficient...”

Atussa Dorudi Cross - 28 Jul 2021

“Viktor found us our dream flat in London. We really appreciated his honest, direct approach and trusted him throughout. We felt that he gave us sound advice and listened to what we were looking for, which was quite rare in our experience. He was also a lovely person to work with.”

Chloe Kearns - 27 Jul 2021

“We had excellent service from Keatings and in particular Gemma and Grace. They always got back to us promptly and liaised with the other parties involved. They kept in contact on a regular basis and arranged lots of viewings.We also helped our son purchase a flat through Keatings and had the same h...”

Sally Hanson - 2 Jul 2021

“I think Gemma is a super agent. She was happy to spend several hours with me one evening to see 5 different flats, which I thought was really above and beyond. She is very responsive to phone calls and emails and has a kind, competent manner which I have found very reassuring. She helped me find and...”

Ben Strak - 30 Jun 2021

“Unbelievable service at ever step of the sales process. We could not have asked for more from the team. Would certainly recommend”

Benjamin Kahn - 30 Jun 2021


Sound like your kind of people? Then we’d love to help with your sale.

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