Selling your property

We work with you to plan the best sales strategy for your property, based on your individual needs and informed by our in-depth understanding of your local area.

Full service

We manage every aspect of your sale, from initial valuation, right through to completion, and every step in between. All for one, simple fee. Our dedicated sales progression team ensures your sale stays on track, even if things get tricky.

No tie in

Unlike many other agents, we won’t lock you into a contract. Nor will we ask you for any money until we’ve sold your property. This means the pressure is on us to be proactive and get serious buyers through your door.

Connected team

Experienced and attentive agents in our four, local offices work closely together to ensure your property is seen by our large network of registered buyers. Our team has some of the best customer reviews in the area.

Brilliant results

We value your property accurately and market it proactively, to create maximum interest and secure you the best price. We only ever have a manageable number of properties on our books, so your sale gets the full attention it deserves.

Effective marketing

Standout marketing is essential for attracting potential buyers and ultimately getting you the highest possible price for your property. We target the right buyers across the most effective channels and always use first-class professional photos and high-quality floor plans to show your property at its very best.

As nearly all property searches begin online, we list your property on all the major portals so it reaches the widest audience possible.

Effective marketing

Property valuation

The sales process starts with a valuation of your property. We arrange a time convenient to you to come and visit you and your property. We’ll give you an accurate valuation, based on almost two decades of experience in the area and the latest market data. It’s free and there’s no obligation.

We’ll also discuss the various sales strategies we could use to achieve your goals. There is no ‘one size fits all’ when it comes to selling a property, so our approach will be tailored to your personal circumstances.

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Choosing an estate agent and solicitor

When choosing an estate agent, try not to be swayed by the cheapest fee or highest valuation. We recommend you also consider local knowledge and market presence, reviews and recommendations, contract terms and how many of their sales reach completion. Most importantly, are they open and honest and do you trust them to act in your best interest?

It’s a good idea to appoint a property or conveyancing solicitor as soon as you decide to sell, so that all legal paperwork can be dealt with in good time. Here are a couple we have come to trust over the years:

Matthew Stewart
Setfords London
020 3829 5557
mstewart@setfords.co.uk

Tim Fox
Greene and Greene Solicitors
01284 717444
timfox@greene-greene.com

Marketing your property

Once instructed, we quickly get to work selling your property. Professional photographs, floor plan, brochure and sales board are all included as standard, along with comprehensive listings on our website and all the major property portals. We’ll also use any other marketing channels we think will help your sale, including social media, lifestyle magazines and London newspapers.

We don’t wait for buyers to come to us. Instead, we’re in immediate contact with our database of qualified buyers and all four of our offices work together to generate maximum interest in your property, while it’s fresh on the market.

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Viewings

Armed with everything they need to know, our smart, insightful negotiators showcase your property to prospective buyers. They know our core areas inside out and most live here too, which means they know exactly how to sell the local area and your type of property. Expect regular, constructive feedback and a rolling review of your sales strategy.

Viewings are arranged to suit both you and the buyer and we never use part-time or weekend staff. Remember to declutter and present your property in a way that allows potential buyers to imagine themselves living there.

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Negotiating offers

We’ll inform you as soon as an offer is made on your property and undertake all negotiations on your behalf. You may have multiple offers, in which case we’ll guide you through the merits and drawbacks of each. It’s not about accepting the first offer, but the right one, so it’s important to take the position of the buyer into consideration, as well as the offer itself.

Once you’ve accepted an offer, a Memorandum of Sale is drawn up. However, the agreement is not legally binding until contracts have been exchanged, so either party can still pull out at any time.

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Sales progression

It can be a rocky road to completion, so it really pays to have a capable estate agent working on your behalf. During this time, the buyer’s surveyor will survey the property and the final mortgage may need to be agreed. The solicitors will carry out searches and ensure all leases and other legal aspects of the sale are in order. If any problems are uncovered at any point, renegotiation may be required.

A highly experienced member of our sales progression team will keep your sale on track throughout this process. They’ll be in regular contact with all parties and navigate any pitfalls, giving you the best chance of receiving the maximum price for your property.

Exchange and completion

When all parties are in agreement, contracts will be exchanged, after which the sale is legally binding and neither you nor the buyer can pull out. The deposit (usually 10% of the sale price) will be transferred to your solicitor, who will then hold it until the completion of the sale. The buyer’s solicitor will arrange for the deeds to be transferred to the buyer by the Land Registry.

On completion day, the remaining funds (usually 90% of the sale price) will be transferred and the buyer will take ownership. Congratulations, you have sold your property! Time to crack open the champagne.

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What our clients think

“We can't recommend Keating enough. We had viewed a good number of properties with other estate agents but Keating were by far the most professional and knowledgeable and filled us with confidence where the others didn't. Whenever we asked questions about the property they knew all the an...”

Matt Spiller - 18 Dec 2019

“All I can say about Gemma and Keating is just really positive! She is professional, attentive, transparent and hard working. She is definitely the best agent I have met so far!”

Fabio Pozzetto - 16 Dec 2019

“Gemma has been amazing throughout our property search. She's felt like a true partner at every step and offered honest advice that helped us to refine our requirements and ultimately move forward with a property. Highly recommended!”

MR TE STIMSON - 16 Dec 2019

“Gemma was honest, knowledgeable and easily contactable throughout the process of viewing the house, putting an offer in and setting up the sale. She was a massive help for us. I would 100% recommend her.”

Jonny Barton - 26 Nov 2019

“I recently sold my property through Keating Estates and was very impressed with their slick and effective approach which produced the desired result much quicker than expected.”

Pete - 16 Nov 2019

“Good local property market knowledge. Fairly-priced service. Provided timely notice and feedback during viewings. Helped with getting from exchange to completion and kept buyer updated of progress.”

Brixton Vendor - 1 Nov 2019

“Gemma was excellent and a real pleasure to deal with. She made a complicated process much simpler and easier to understand.”

Charlie Smith - 30 Oct 2019

“Gemma was super attentive from the first moment we spoke, which made her stand out amongst any other call I had with an estate agent! Overall super happy with the attention we received and how proactive she was with us.”

Valeria Guerra - 29 Oct 2019

“Gemma has been an absolute pleasure to deal with. She found my property for me and then has successfully found buyers for it now that I've decided the time is right to move out of town. I couldn't recommend her more highly.”

Oliver Manley - 29 Oct 2019

Contact

Sound like your kind of people? Then we’d love to help with your sale.

Get a valuation 020 7720 2113 Email Us