Selling your property

We work with you to plan the best sales strategy for your property, based on your individual needs and informed by our in-depth understanding of your local area.

Full service

We manage every aspect of your sale, from initial valuation, right through to completion, and every step in between. All for one, simple fee. Our dedicated sales progression team ensures your sale stays on track, even if things get tricky.

No tie in

Unlike many other agents, we won’t lock you into a contract. Nor will we ask you for any money until we’ve sold your property. This means the pressure is on us to be proactive and get serious buyers through your door.

Connected team

Experienced and attentive agents in our four, local offices work closely together to ensure your property is seen by our large network of registered buyers. Our team has some of the best customer reviews in the area.

Brilliant results

We value your property accurately and market it proactively, to create maximum interest and secure you the best price. We only ever have a manageable number of properties on our books, so your sale gets the full attention it deserves.

Effective marketing

Standout marketing is essential for attracting potential buyers and ultimately getting you the highest possible price for your property. We target the right buyers across the most effective channels and always use first-class professional photos and high-quality floor plans to show your property at its very best.

As nearly all property searches begin online, we list your property on all the major portals so it reaches the widest audience possible.

Effective marketing

Property valuation

The sales process starts with a valuation of your property. We arrange a time convenient to you to come and visit you and your property. We’ll give you an accurate valuation, based on almost two decades of experience in the area and the latest market data. It’s free and there’s no obligation.

We’ll also discuss the various sales strategies we could use to achieve your goals. There is no ‘one size fits all’ when it comes to selling a property, so our approach will be tailored to your personal circumstances.

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Choosing an estate agent and solicitor

When choosing an estate agent, try not to be swayed by the cheapest fee or highest valuation. We recommend you also consider local knowledge and market presence, reviews and recommendations, contract terms and how many of their sales reach completion. Most importantly, are they open and honest and do you trust them to act in your best interest?

It’s a good idea to appoint a property or conveyancing solicitor as soon as you decide to sell, so that all legal paperwork can be dealt with in good time. Here are a couple we have come to trust over the years:

Matthew Stewart
Setfords London
020 3829 5557

Tim Fox
Greene and Greene Solicitors
01284 717444

Marketing your property

Once instructed, we quickly get to work selling your property. Professional photographs, floor plan, brochure and sales board are all included as standard, along with comprehensive listings on our website and all the major property portals. We’ll also use any other marketing channels we think will help your sale, including social media, lifestyle magazines and London newspapers.

We don’t wait for buyers to come to us. Instead, we’re in immediate contact with our database of qualified buyers and all four of our offices work together to generate maximum interest in your property, while it’s fresh on the market.

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Armed with everything they need to know, our smart, insightful negotiators showcase your property to prospective buyers. They know our core areas inside out and most live here too, which means they know exactly how to sell the local area and your type of property. Expect regular, constructive feedback and a rolling review of your sales strategy.

Viewings are arranged to suit both you and the buyer and we never use part-time or weekend staff. Remember to declutter and present your property in a way that allows potential buyers to imagine themselves living there.

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Negotiating offers

We’ll inform you as soon as an offer is made on your property and undertake all negotiations on your behalf. You may have multiple offers, in which case we’ll guide you through the merits and drawbacks of each. It’s not about accepting the first offer, but the right one, so it’s important to take the position of the buyer into consideration, as well as the offer itself.

Once you’ve accepted an offer, a Memorandum of Sale is drawn up. However, the agreement is not legally binding until contracts have been exchanged, so either party can still pull out at any time.

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Sales progression

It can be a rocky road to completion, so it really pays to have a capable estate agent working on your behalf. During this time, the buyer’s surveyor will survey the property and the final mortgage may need to be agreed. The solicitors will carry out searches and ensure all leases and other legal aspects of the sale are in order. If any problems are uncovered at any point, renegotiation may be required.

A highly experienced member of our sales progression team will keep your sale on track throughout this process. They’ll be in regular contact with all parties and navigate any pitfalls, giving you the best chance of receiving the maximum price for your property.

Exchange and completion

When all parties are in agreement, contracts will be exchanged, after which the sale is legally binding and neither you nor the buyer can pull out. The deposit (usually 10% of the sale price) will be transferred to your solicitor, who will then hold it until the completion of the sale. The buyer’s solicitor will arrange for the deeds to be transferred to the buyer by the Land Registry.

On completion day, the remaining funds (usually 90% of the sale price) will be transferred and the buyer will take ownership. Congratulations, you have sold your property! Time to crack open the champagne.

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What our clients think

“Gemma was a great help in the search for a flat for myself and my boyfriend. From the start, she was friendly and accommodating - I rang Keating Estates one morning to enquire about a last minute viewing and she arranged for us to view the property and others she thought we would be interested in th...”

Ellen W - 22 Jun 2021

“I booked to view a flat with keating estates mid May 2021 and was greeted by Christiaan at the door of the property, bang on time, ready and keen to take me through this small one bed flat I was interested in. Christian provided me with a three page detailed profile print out of the property for m...”

C. - 21 Jun 2021

“Gemma is an excellent estate agent: engaging, efficient who listened carefully on our needs and proactively drew our attention to the right properties. Much appreciated and highly recommended for any buyers and sellers to work with her. Thank you!”

Gergo Safar - 21 Jun 2021

“Grace has been a phenomenal manager of our purchase - it has been a delight working with her! She has really gone above and beyond at every stage, and is always so happy to help. She has made the process as painless as possible for us and in fact it has been enjoyable! Everything has run incredibly...”

Alice Vaughan-Fowler - 18 Jun 2021

“Gemma was a fantastic help in finding us our perfect property. She took the time to understand what we were looking for, and showed us around a number of great properties. Gemma was patient and transparent with us on our search, and found us our dream house that ticked all the boxes. Gemma maintaine...”

Alice Vaughan-Fowler - 17 Jun 2021

“Gemma has helped me purchase my first property and was brilliant throughout. She is very responsive, on the ball, and has provided great guidance and advice for a first-time buyer. She is super knowledgeable about the properties on sale as well as the local area - a great agent for sure!”

Max - 31 May 2021

“Very friendly and efficient estate agent. Promptly responsive and knowledgeable. Also trying to accommodate with different available properties for me to see and wrap many viewings in one meeting to save time.”

Siri Wong - 26 May 2021

“Christiaan was one of a number of estate agents I registered with and was by far and away the most proactive and helpful. He engaged very quickly to understand what I was looking for and tailored some great suggestions to match. As a result I found a property very quickly and had my first offer ac...”

James Dick - 25 May 2021

“Toby built an excellent rapport with us, being both professional yet with a lighter touch. He fully engaged us throughout the property and after the process. We have been searching for a house to buy for 4 months, and Toby is head and shoulders above other estate agents we have dealt with.”

Joe McCarthy - 24 May 2021

“After not selling with a different agent I contacted Keatings and Grace gave me realistic advice on pricing which I really appreciated. Their sales strategy is great and the viewings process with Keatings was very efficient with multiple viewings over a day, resulting in 2 offers. Grave was great...”

Yvonne Solomon - 6 May 2021

“From the onset Christiaan was incredibly friendly and very helpful. He’s very passionate about his job and due to that he executes it with precision. He really took the time to understand what it was I wanted from a property and, being a first time buyer, he made sure that I was at ease...”

Laura Wigan - 30 Apr 2021

“Christiaan was introduced as our sales contact and manager, he went above and beyond in every way. We were unable to be at the property whilst it was being marketed and Christiaan looked after every detail for us...including adjusting the heating, watering the flowers and throwing the flower water a...”

Susan Gatenby - 30 Apr 2021

“Very considerate and dependable agent who will listen to your needs and present properties that best match them! Christiaan was always on time and had a very friendly and positive attitude”

Fabian Zwiener - 29 Apr 2021


Sound like your kind of people? Then we’d love to help with your sale.

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