Selling your property

We work with you to plan the best sales strategy for your property, based on your individual needs and informed by our in-depth understanding of your local area.

Full service

We manage every aspect of your sale, from initial valuation, right through to completion, and every step in between. All for one, simple fee. Our dedicated sales progression team ensures your sale stays on track, even if things get tricky.

No tie in

Unlike many other agents, we won’t lock you into a contract. Nor will we ask you for any money until we’ve sold your property. This means the pressure is on us to be proactive and get serious buyers through your door.

Connected team

Experienced and attentive agents in our four, local offices work closely together to ensure your property is seen by our large network of registered buyers. Our team has some of the best customer reviews in the area.

Brilliant results

We value your property accurately and market it proactively, to create maximum interest and secure you the best price. We only ever have a manageable number of properties on our books, so your sale gets the full attention it deserves.

Effective marketing

Standout marketing is essential for attracting potential buyers and ultimately getting you the highest possible price for your property. We target the right buyers across the most effective channels and always use first-class professional photos and high-quality floor plans to show your property at its very best.

As nearly all property searches begin online, we list your property on all the major portals so it reaches the widest audience possible.

Effective marketing

Property valuation

The sales process starts with a valuation of your property. We arrange a time convenient to you to come and visit you and your property. We’ll give you an accurate valuation, based on almost two decades of experience in the area and the latest market data. It’s free and there’s no obligation.

We’ll also discuss the various sales strategies we could use to achieve your goals. There is no ‘one size fits all’ when it comes to selling a property, so our approach will be tailored to your personal circumstances.

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Choosing an estate agent and solicitor

When choosing an estate agent, try not to be swayed by the cheapest fee or highest valuation. We recommend you also consider local knowledge and market presence, reviews and recommendations, contract terms and how many of their sales reach completion. Most importantly, are they open and honest and do you trust them to act in your best interest?

It’s a good idea to appoint a property or conveyancing solicitor as soon as you decide to sell, so that all legal paperwork can be dealt with in good time. Here are a couple we have come to trust over the years:

Matthew Stewart
Setfords London
020 3829 5557

Tim Fox
Greene and Greene Solicitors
01284 717444

Marketing your property

Once instructed, we quickly get to work selling your property. Professional photographs, floor plan, brochure and sales board are all included as standard, along with comprehensive listings on our website and all the major property portals. We’ll also use any other marketing channels we think will help your sale, including social media, lifestyle magazines and London newspapers.

We don’t wait for buyers to come to us. Instead, we’re in immediate contact with our database of qualified buyers and all four of our offices work together to generate maximum interest in your property, while it’s fresh on the market.

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Armed with everything they need to know, our smart, insightful negotiators showcase your property to prospective buyers. They know our core areas inside out and most live here too, which means they know exactly how to sell the local area and your type of property. Expect regular, constructive feedback and a rolling review of your sales strategy.

Viewings are arranged to suit both you and the buyer and we never use part-time or weekend staff. Remember to declutter and present your property in a way that allows potential buyers to imagine themselves living there.

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Negotiating offers

We’ll inform you as soon as an offer is made on your property and undertake all negotiations on your behalf. You may have multiple offers, in which case we’ll guide you through the merits and drawbacks of each. It’s not about accepting the first offer, but the right one, so it’s important to take the position of the buyer into consideration, as well as the offer itself.

Once you’ve accepted an offer, a Memorandum of Sale is drawn up. However, the agreement is not legally binding until contracts have been exchanged, so either party can still pull out at any time.

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Sales progression

It can be a rocky road to completion, so it really pays to have a capable estate agent working on your behalf. During this time, the buyer’s surveyor will survey the property and the final mortgage may need to be agreed. The solicitors will carry out searches and ensure all leases and other legal aspects of the sale are in order. If any problems are uncovered at any point, renegotiation may be required.

A highly experienced member of our sales progression team will keep your sale on track throughout this process. They’ll be in regular contact with all parties and navigate any pitfalls, giving you the best chance of receiving the maximum price for your property.

Exchange and completion

When all parties are in agreement, contracts will be exchanged, after which the sale is legally binding and neither you nor the buyer can pull out. The deposit (usually 10% of the sale price) will be transferred to your solicitor, who will then hold it until the completion of the sale. The buyer’s solicitor will arrange for the deeds to be transferred to the buyer by the Land Registry.

On completion day, the remaining funds (usually 90% of the sale price) will be transferred and the buyer will take ownership. Congratulations, you have sold your property! Time to crack open the champagne.

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What our clients think

“Jade has been such a great person to work with. We were buying a property and she was so easy to communicate with, and pushing it along to ensure all parties were up to date with what was going on.”

Frances - 21 Apr 2021

“I sold my property using Keatings. Viewings were made across different branches and all of them were nice people to deal with. Good clear information and hard working. Gemma has been a star.”

Mark Kyriacou - 7 Apr 2021

“I used Keating Estates to sell my flat in Brixton Hill and was very happy with them. Grace and Gemma were both professional, thorough, experienced and helpful. They secured an asking price offer on my flat and throughout the process to completion (which was long and can seem complicated!) they were...”

Ruth Taylor - 7 Apr 2021

“Grace was exceptional in handling the sale of our flat: from the valuation to pre-sale advice, managing communication between overworked conveyancers in the stamp-duty-holiday boom and giving ad-hoc advice. Information was really clearly presented, Keatings were really transparent about similar pro...”

Jade Livesey - 24 Mar 2021

“Gemma has been absolutely fantastic from start to finish. We had our current flat sold within the first week of it being put on the market! Gemma was super communicative, responsive and organised. She was always ready with an update and feedback whenever needed and it was a pleasure working with her...”

Folakemi Greene - 15 Mar 2021

“Our agent, Grace, supported us through the whole journey, from offer acceptance to completion. She was friendly, proactive and informative throughout, and was always quick to answer our questions and provide advice. Would definitely recommend Keating based on this experience”

Kaz Lacey - 15 Mar 2021

“Jade was a delight to work with. Until the very last moment, she fought relentlessly to represent my interest and meet my needs. She wouldn’t get discouraged by set backs and persevered until I got the house key in my hands. Jade is passionate about her work, very personable and humble...”

Ilko Batakliev - 10 Mar 2021

“I chose to work with Keatings following the recommendation of two friends. Overall a good experience. Pros: Really enjoyed working with Grace. She managed a bumpy and sometimes very stressful process well and gave good advice when needed. She was hands on and felt I could always reach her easily...”

Gemma Shah - 8 Mar 2021

“Matt and the broader team at Keatings Clapham were great. We always enjoyed our interactions with Matt--friendly, optimistic, and insightful. Matt was always diligent in following up with buyer feedback and did a great job overall in managing the process of our 'somewhat' complex sale. Rea...”

Ricky - 8 Mar 2021

“After an awful experience with another agent in the area Gemma picked up the sale of the property. From the very beginning she kept us informed and was open and honest throughout the process. She made sure there was regular contact and worked around our busy schedules to arrange viewings. We worked...”

Jessica Farrar - 8 Mar 2021


Sound like your kind of people? Then we’d love to help with your sale.

Get a valuation 020 7720 2113 Email Us